Welcome to Fly in the Wine
Helping founders see what they’ve stopped noticing.
🚨 You’re Too Close to See It
Margins are tight. Repeat revenue is shaky. Ads aren’t converting.
You're doing everything right — but growth feels harder than it should.That’s not failure. That’s fog.Fly in the Wine gives you an outside perspective from someone who’s been deep in the trenches — not just a consultant, but a fellow founder with skin in the game.
🧍 Who's Behind This?
Hi, I am Sam. I’ve spent the past 15 years building eCommerce businesses from the ground up — and making them profitable.Garden plants. Homewares. Kiln-dried logs. Beauty products. Subscription newsletters.I’ve run warehouses, streamlined packaging ops, and built brands to 7-figure turnover. I’ve dealt with supplier collapses, shipping chaos, and post-Brexit logistics hell — and kept things moving.This isn’t advice from the sidelines. It’s founder-to-founder strategy from someone who’s still in the trenches — testing offers, sending emails, solving real problems, every day.
💼 What I Offer
Four ways to work with me — from quick wins to full-scale interventions.
Choose the offer that fits where your business is now (and where you want it to go next).
🪰 1. Blind Spot Audit – Free
A quick win for curious founders.✅ 3 overlooked issues
✅ Loom video breakdown
✅ No pitch, just insight
💌 2. Email Makeover – $2,500 Flat Fee
Your email list should be doing more.✅ Rebuild 5 core flows (welcome, cart, browse, post-purchase, winback)
✅ 3 new campaigns written and formatted
✅ Email templates + brand voice alignment
✅ List segmentation advice
→ Optional monthly support: $750/mo
📈 3. Ads Setup + Management – $2,875/mo
Done-for-you ads on Google + Meta.✅ Proper tracking setup (GA4, Meta Pixel)
✅ Full campaign build: TOF, MOF, BOF
✅ 5–10 custom creatives + copy
✅ Weekly reporting and ROAS strategy
→ 3-month minimum commitment
🧠 4. The Two-Week Deep Dive – $12,500
This is the flagship offer — a 14-day inside job. I go deep, not wide. You’ll get an entire second brain on your business.Week 1:Full diagnostic of brand, ops, costs, logisticsRevenue + margin mappingOffer and audience fitData review + KPIs resetImmediate quick wins identified and actionedWeek 2:Email flow overhaul (or rebuild from scratch)Paid media game plan (even if you’re not running ads yet)Retention and LTV systemsInfrastructure + systems simplificationFinal strategy doc: 60-day action planIncludes:3x calls per week (or async Looms + check-ins)Loom recaps + shared docFull roadmap + 30/60/90 checklist1-month follow-up supportThis is not a course, retainer, or agency upsell. This is a fixed-term, high-focus, founder-to-founder intervention.
🎯 Who This Is All For?
Founders doing $10k–$200k/monthBootstrappers tired of doing everything themselvesOperators with high volume but low marginBrands that want clarity, not complexityAnyone who knows they’re too close to see it clearly anymore
🧭 How to Start
Step 1:
Book the free audit. You’ll get a short form, and I’ll send you a Loom video with three things you’ve missed (and how to fix them). No jargon, no upsell — just straight insight.
Step 2:
Choose the offer that fits. Whether you need clarity on your margins, a rebuilt email engine, or someone to take paid ads off your plate, there’s a starting point built for where you are.
Step 3:
I get to work — quietly, quickly, and with purpose.
No dashboards, no fluff, no noisy Slack channels. Just honest, founder-level focus on what’s really holding your business back.
🔍 Still Not Sure? That’s a Good Sign.
Caution means you care about your business. So do I.That’s why I don’t do vague promises or long retainers.
Everything here is fixed-scope, high-impact, and built on lived experience — not theory, templates, or agency fluff.I’ve made the mistakes already, so you don’t have to.
The free audit is the easiest way to start — no pressure, no pitch, just perspective.
Ready to Find the Fly in Your Wine?
Let’s have a quick call.
We’ll talk about your business, your goals, and whether we’re the right fit. No pressure. No sales pitch.
Just clarity.You can reach Sam our founder on Whatsapp on + 44 7908 411 607 or fill out the form below
