Welcome to Fly in the Wine
I Build Complete Email Ecosystems That Drive RevenueFrom lead capture to reactivation, I handle every touchpoint so you don’t leave money on the table.Audits. Automation. Campaigns. Loyalty. Retention.All designed, built, and optimised by a founder who’s been in the trenches.
Who's Behind This?
Hi, I am Sam. I’ve spent the past 15 years building eCommerce businesses from the ground up — and more importantly, making them profitable.Garden plants. Homewares. Music teachers. Beauty products. Subscription newsletters.I’ve run warehouses, streamlined packaging ops, and built brands to 7-figure turnover. I’ve dealt with supplier collapses, shipping chaos, and post-Brexit logistics hell — and kept things moving.This isn’t advice from the sidelines. It’s founder-to-founder email strategy from someone who’s still in the trenches — testing offers, sending emails, solving real problems, every day.
What You Get: A Fully Managed Email Ecosystem
At Fly in the Wine, I create a complete done-for-you email system.Not just templates or advice—this is your full customer journey, designed and built from scratch.Every touchpoint is considered, from how a visitor joins your list to how they become a loyal, repeat customer.I handle the strategy, the flows, the campaigns, and the backend logic—so you get a system that quietly prints revenue in the background while you focus on running your business.
What Is an Email Ecosystem?
It’s more than a welcome flow.A true email ecosystem connects every part of your customer journey—from that first popup to the fifth order a year later.It’s a system that builds trust, drives repeat purchases, and gives you predictable revenue—without needing to chase new customers every week.
Phase 1: The Ecosystem AuditFind the gaps. Grab the low-hanging fruit.
I start by mapping your current flows, automations, campaigns, and segments.Then we identify what’s missing, what’s underperforming, and where immediate wins live.No pitch, no obligation—just real, honest insight from someone who’s done this for over a decade.
Phase 2: Build Your Full EcosystemFrom welcome to winback — every touchpoint covered.
Once we know what’s working and what’s not, I get to work building out your full email ecosystem.Here’s what’s typically included (tailored to your brand and customer journey):
Lead capture strategy and setup (popups, incentives, list growth)
Welcome flow
Abandoned cart + checkout recovery
Browse abandonment
Post-purchase flow
Loyalty / repeat purchase campaigns
Winback and re-engagement
Segmentation and tagging
Weekly campaign calendar & strategy
Full analytics, reporting & optimisation
You don’t need to lift a finger. I build, test, and implement everything for you.
Why Clients Work With Me
15+ years running ecommerce brands (not just consulting).Email responsible for up to 90% of total revenue.Systems used across plants, homeware, gifting, and lifestyle brands.Practical, done-for-you execution — not just slides and advice.“I thought we had email sorted. Then Sam came in and showed us everything we were missing. The revenue lift paid for the work in a matter of weeks.”
Ready to Find the Fly in Your Wine?
Let’s have a quick call.
We’ll talk about your business, your goals, and whether we’re the right fit. No pressure. No sales pitch.
Just clarity.
You can reach Sam our founder on Whatsapp on + 44 7908 411 607 or fill out the form below
